Follow the money and the problem shrinks. A deepfake that ruins someone's reputation is a low-cost attack with a high return, because the internet pays in attention. The clip goes viral, reaction videos pile up, and the original abuser disappears behind 'just sharing'. If platforms shared liability for distribution, not only for creation, the calculus changes. In 2024, South Korea moved to criminalize even possession of explicit deepfakes, because the harm scales fast. Imagine a simple rule: demonetise any content flagged as non-consensual synthetic media until verified, then penalise repeat spreaders. That turns outrage farming into a bad bet. Without that, creators like Payal do all the cleanup while others cash the views.