People call it mean when TAS Rights Management pushes back, but trademarks exist to stop consumer confusion at the USPTO. A signature-style cursive Swift causes association, which leads buyers to assume a partnership, which leads Cathay to profit from a reputation it did not build. If the mark wasn't even used in commerce, abandoning it is not martyrdom, it's basic risk management. The real problem is our addiction to fame-as-marketing, because that shortcut rewards imitation and punishes originality. Protecting the signature forces everyone to compete on product, not borrowed glow.