Spare me the outrage, quiet price rises are retail tradecraft. Make noise and you trigger outrage, stay calm and customers adjust their mental ledger in silence. When input costs climb, the chain has three options: raise prices, shrink portions, or cut labour hours. A small rise is the least ugly of the three, and a 5p nudge is easier to swallow than a smaller filling you only notice when the wrapper is empty. People sneer at quietly, but do you announce every rent increase in neon? Greggs lives on frequency, not luxury, so the move has to be small enough that routine wins. If you want someone to blame, look at the cost base, not the clerk behind the counter.