If we can guide a spacecraft through the void with precise course corrections, we should be able to guide a social platform away from hate without crashing it into an economic wall. Musk’s agreement with an antisemitic post was a dangerous deviation, and he is right to admit it. At the same time, a future where every controversial misstep triggers an instant ad exodus is a future where only the blandest, safest conversations survive. We need smarter engineering of incentives so that truth, not outrage or ad budgets, becomes the thing that keeps the system stable.