In every campaign against hatred I ever worked on, the first battle was over who got to define the story. Right now, the story is being framed as a fight between one billionaire and a few giant companies, as if ordinary people are just extras in the scene. The truth is that Jewish communities and other minorities are the ones who pay when hateful myths are normalized from the top of a platform. Until the focus shifts from bruised egos and lost ad dollars to concrete protections for those people, these apologies will feel like another speech given after the damage is done.